Fuelling future champions
Imagine being 10 years old and having your school sports day at the Olympic Park with Mo Farah handing out the medals.
This summer-long campaign for Weetabix, Disney and BBH comprised a Disney-themed commercial, 12 sponsorship idents and a 3 minute ad break takeover — shot, cut and broadcast on the day itself. No pressure, then.
Happily, Francesca Davies, Group Head of Category at Weetabix said we’d “smashed expectations of what was possible from this partnership” and 400 kids had an unforgettable day.