A salt and batteries
For the launch of a new lithium mining and refining company, we wanted to create something to match the size of lithium’s role in our low carbon future. Shooting in a volume studio, we contrast human scale with footage displayed on a cinema-sized screen — combining practical and CGI lamps to create a sense of wraparound dimensionality.
Fun fact: lithium was one of three elements produced by the big bang — along with hydrogen and linoleum.