Girls just wanna have fun (with various licensed products)
The goal of this EMEA-wide campaign was to pull together a variety of Disney characters, partners and products through a unifying and empowering theme, aimed at young girls.
Whereas previous campaigns featured older girls doing more aspirational things (archery, high-diving, etc.) we wanted to reflect who girls are, not who we aspire for them to be — so opted for more relatable stories, more firmly rooted in the products themselves.
Shot mainly in Portugal (and at my kids’ school) we got 15 ads and an extensive digital toolkit out of 6 days filming — in spite of a vomiting bug sweeping through the crew. I’ll never eat lukewarm prawns again.
Winner: The Drum - Creative Work Of The Week