The more the merrier
As one of the creative leads on Disney’s 2022 global Christmas crusade, I spent nine months contributing direction to multiple animated films.
Based around an established family of characters in their third campaign year, this suite of stories promotes toys, kitchenware and jewellery — plus includes a complex, flexible toolkit, for which we shot dozens of stop-motion assets.
This campaign was as much an exercise in project and stakeholder management as it was in creativity — but it’s always satisfying when all involved want the work to be the best it can be.