Walk on the wild side.
This cinema, TV and in-store campaign for Clarks and Disney Zootropolis is like one long game of cat and mouse (or rather, fox and rabbit). In each ad and sponsorship spot, a pair of zoomorphic kids scamper and sneak through a stylised urban playground in perpetual pursuit.
Filmed in a studio less than 20 ft wide(!), the challenge was to create a dynamic chase without the use of motion control - or even the scope to shoot both actors simultaneously. Regardless of our technical limitations, Clarks reported a massive uplift in sales of the featured shoes.