With them every step of the adventure
The challenge of this campaign was to condense a multi-faceted brief into a simple narrative. It had to showcase numerous functions of the smartwatch product, evoke various Disney properties (but not so explicitly that it violated brand guidelines), transition in and out of several imaginary worlds, fit into a tight two-day shoot (under strict Covid protocols) work in any language AND satisfy numerous product stakeholders.
Hopefully none of this sweat shows up on the finished product. Because nobody likes a sweaty watch.