A galaxy of adventures
Set in an alternative universe where kids all hang out in a giant basement without parental supervision, this global campaign for Disney Consumer Products had to showcase a variety of Star Wars products including action figures, Lego and fancy dress costumes.
Due to advertising restrictions in some territories, we weren’t able to show the toys in motion — so the concept was designed around frozen moments of play. The animation was created in close collaboration with BAFTA winners Blue Zoo.